Fluke Thermal Imaging Solution Center

Fluke Ti Solution Center

UX/UI CASE STUDY
WEB & MOBILE APPLICATION DESIGN

With the proliferation of an enormous selection of thermal imaging cameras available on the market today, choosing a thermal imager can be a daunting task, even for the most advanced users. As a result, the company resources were completely inundated with phone calls and email queries, from simple product enquiries to product usage and demostration to resellers.

Our challenge was to create an online solution that can alleviate the workload of the sales personnel by providing a one stop solution center to help customers answer their questions and find the right tool.

The main feature of the Fluke Ti Solution Center is the Thermal Imager Product Finder, that helps assist with understanding the difference in image quality of the range of thermal imaging cameras. The user gets to view real life images that has been recorded under the same conditions using different cameras.

My first step was to engage the client into the design process and to identify their objectives. Past collaboration with Fluke Corporation has already yielded valuable insights on their target audience. We created different user personas and customer journey maps to understand and find possible solutions for the challenges faced by these users. One of the challenges was to make the tool accessible for agents on the field, accessible across multiple devices, without compromising on functionality.

Site Architecture

Hashing out Different Product Variables

Navigational Skeleton

From initial concept to creation, developing low-fidelity wireframes during early stages of product development helps to focus on the fundamental functionality of product and user experience. We can come to quick consensus about what needs and doesn't need to be on the screen.

By establishing the scope of the project and its information architecture, we got an early buy-in from stakeholders.

Approaching responsive design with brand consistency in mind

Product Finder

High Fidelity Prototype for User Testing

Business Impact of the Innovation

Fluke Ti Solution Center empowered its users and resellers a quick and easy tool to find and compare different thermal images. This created such a positive change in efficiency that it resulted in a 50% increase in lead generation. The online chat functionality also reduced the inbound phone calls and emails dramatically, leaving Fluke to help customers with the real issues.