GuoxiangSpirits

BRANDING, PACKAGING DESIGN, WEBSITE, ECOMMERCE

Guoxiang Spirits Initial look

Revitalising a traditional brand while safeguarding its DNA


Commissoned an illustrator to refresh and simplify the brand seal

Guoxiang Spirits New Packaging
Guoxiang Spirits WeChat Html5
Guoxiang Spirits WeChat Html5

Spirit Labels

15yearsgold
30yearsblack
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a4cover-love
Hansheng Distillery
Guoxiang Spirits - Celebrating Earth Day
Guoxiang Spirits Xmas
Introduction to Guoxiang Spirits
Guoxiang Spirits New Packaging
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Baijiu

正宗传统工艺的“老茅台酒”

Selected Works

SuperHeroParentsUX/UI, Mobile

GGEFBrand Identity, Graphic Design

InnoTierBrand Consulting, Web, Graphic & Motion Design

Fluke Charged IdeasArt & Illustration, Web + Interactive

GuoxiangSpiritsBranding, Packaging Design, Web + Interactive

SelectedA little bit of everything

Julius GroupBrand Identity, Website, Graphics