Brand Logo Refresh

GGEF, a subsidary of Global Green Connect, is a purpose driven social enterprise headquartered in Singapore. They started in 2013 and runs events, awards and trainings to promote innovation, sustainability and leadership. As their audiences evolve over time and the work they did gain more social impact, GGEF wanted to stay relevant and keep up in a competitive landscape.

That’s where we came in. We were enthusiastic and ready for the challenge. As a social enterprise that was trying to change the world for the better, the previous brand looks nowhere near the positive impact their work has been having. It was outdated and muted.

In our brand refresh, we aim to bring positivity and exemplified it by tweaking the color palette to bring vibrancy and life into the new logo. The new logo is a hexahedron, made up of the letters GGEF. Emphasis was placed on also placed on the social community/forum aspect and can be extended to other graphics and other marketing collaterals.

The new logo is a great reflection of how GGEF has grown and improved.